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The WTM Latin America 2026 will take place from 14 to 16 April 2026 at Expo Center Norte, in São Paulo, Brazil. Recognized as the most influential B2B travel and tourism event in Latin America, this year’s edition is guided by the theme:
“Regenerate. Restore. Reconnect. Travel with Purpose.”
Bringing together an estimated 32,000 industry professionals and more than 800 exhibiting companies, the event once again consolidates its position as a global hub for strategic insights, innovation, networking and high‑level business opportunities across the entire tourism value chain.
The 2026 theme emphasizes a major shift in the tourism landscape. “Regenerate. Restore. Reconnect” calls the industry to rethink its impact, adopt responsible practices and contribute meaningfully to destinations, communities and ecosystems.
Key areas of focus at the event include:
Sustainable and regenerative tourism models
Technological innovation and digital transformation
Consumer behavior and purpose‑driven travel
Mobility efficiency and responsible transportation
Luxury, experiential and community‑centered travel
Inclusion, diversity and accessibility
This positioning aligns the WTM LA with the global movement toward a more conscious, resilient and future‑oriented tourism economy.
One of the most anticipated highlights of the 2026 edition is the debut of the WTM Ministers’ Summit exclusively dedicated to Latin American countries. Scheduled for 14 April, the Summit will bring together tourism ministers, government representatives and institutional leaders to discuss shared strategies for developing the region’s tourism agenda.
Topics expected to guide the discussions include:
Regional integration and collaborative tourism policies
Strengthening connectivity and mobility within and beyond Latin America
Economic incentives for sustainable destination development
Strengthened cross‑border partnerships
Innovation, sustainability and long‑term growth strategies
The introduction of this Summit marks an important step in positioning Latin America as a cohesive and influential global tourism region.
WTM Latin America reinforces its long‑standing commitment to sustainability through the Responsible Tourism Awards, which in 2026 introduce a new dedicated category for regenerative initiatives. This addition reflects the event’s forward‑looking approach and its focus on projects that actively restore, protect and enhance the environments and communities they touch.
In parallel, the event also announces a strategic partnership with the Yuluca–GSTC Alliance (Global Sustainable Tourism Council), aimed at supporting the adoption of best practices, international standards and sustainability certifications throughout the tourism sector.
This collaboration underscores the growing urgency — and opportunity — for companies, destinations and travel professionals to embed measurable environmental and social responsibility into their operations.
Within this evolving context, Localrydes stands out as a relevant and future‑oriented player.
As mobility and ground transportation become central to sustainable tourism strategies, Localrydes contributes meaningfully to the industry's transformation by:
Promoting efficient, safe and responsible passenger mobility
Supporting local economies through partner‑driven transportation models
Enhancing traveler experience with technology‑based solutions
Aligning its operations with the global movement toward low‑impact travel
The WTM Latin America 2026 provides the ideal environment for Localrydes to connect with global stakeholders, expand strategic collaborations, and reinforce its commitment to innovation, sustainability and purpose‑driven mobility.
The company’s presence and engagement in discussions on regenerative practices, integrated mobility and digital transformation highlight its growing importance within the regional tourism ecosystem.
Professionals attending the WTM LA 2026 gain access to:
High‑value networking with senior decision‑makers
Global exhibitions showcasing the newest technologies and products
Content‑rich conferences and debates led by international experts
Insights on emerging trends shaping the future of travel
Opportunities to establish partnerships that strengthen competitiveness
A space to understand and anticipate changes in traveler expectations
For businesses in tourism, mobility, hospitality and travel technology, the event is an essential gateway for strategic growth in Latin America.
Location: Expo Center Norte, São Paulo, Brazil
Dates: 14–16 April 2026
Opening Hours:
12:00–20:00 (April 14–15)
12:00–18:00 (April 16)
With its powerful theme and its focus on purposeful, regenerative and collaborative innovation, WTM Latin America 2026 promises to shape the next chapter of tourism across Latin America and beyond. As the industry evolves toward more responsible and technologically advanced models, companies like Localrydes play an essential role in enabling sustainable mobility, enriching travel experiences and fostering meaningful connections between visitors, communities and destinations.
This edition of the WTM LA is set to be not only a gathering of professionals, but also a catalyst for positive change in the global tourism ecosystem.
